A Fresh Twist on Packaging
Exciting New Look and Tasty Additions!
Hey Twang fans! We've got some sizzling news to spice up your day. We're thrilled to announce a major brand refresh and the launch of some mouth-watering new products that are already hitting store shelves across the nation. Whether you're a long-time fan or new to the Twang family, there's something exciting for everyone!
A Unified Flavor Fiesta
Since 1986, Twang has been a pioneer in bringing premium-flavored salts, sugars, and seasoning blends to your table. With a growing portfolio and a strong presence in the foodservice industry, we're taking a big step forward by unifying all our products under the Twang banner. This shift from a "House of Brands" to a "Branded House" means all your favorite products now proudly carry the Twang name, making it easier than ever to find the flavors you love.
Here's a quick rundown of the new names:
- Beer Salt is now Twang Beer Salt
- Twangerz is now Twang Snack Salts
- Twang-A-Rita is now Twang Drink Rimmers
- Reserve Michelada Mixes is now Twang Michelada Mixer
A Fresh New Look
Our brand refresh doesn't stop at names. We've revamped our packaging to reflect our vibrant Latino heritage and playful spirit. You'll notice our Snack Salt shakers now feature colorful 'papel picado' designs, a nod to the traditional Mexican craft of decorative paper cutting. Our Drink Rimmers have moved from bags to tubs, each with unique icons that capture the essence of the flavors inside. Meanwhile, our Beer Salts now showcase fun scenes on each bottle, and our Michelada Mixers sport bold, clear packaging that highlights their delicious contents.
New Flavors to Savor
As part of our refresh, we're also rolling out three tantalizing new flavors:
- Chile Lime Beer Salt: A zesty blend perfect for beers, hard seltzers, canned cocktails, and even sodas. It's the ultimate way to add a little kick to your favorite drink.
- Tangy Tamarind Snack Salt: This blend combines the unique fruitiness of tamarind with spicy chile and tangy lime, turning ordinary snacks into extraordinary treats.
- Classic Chamoy Snack Salt: Our take on the beloved chamoy condiment, merging the flavors of pickled fruit, chiles, and lime into a versatile seasoning for fruits, veggies, and more.
A Labor of Love
"This brand refresh has been a labor of love for the Twang team," says our CEO, Elysia Treviño-Gonzales. "We are excited to bring everything together in a cohesive, but fun way that really highlights who we are as a company."
These exciting new products and our fresh look are rolling out in stores like Walmart and HEB now and will be available nationwide in the coming months. So, whether you're spicing up a party or enjoying a quiet evening at home, Twang has the perfect flavor for every moment.
Stay tuned for more updates and don't forget to follow us on Instagram, Facebook, and TikTok for all the latest news and delicious inspiration.
